Privacy Policy
This policy explains how PyraBrew collects, uses, and protects your personal information in compliance with GDPR and applicable data protection laws.
Last Updated: December 20, 2025
1. Data Controller
PyraBrew ("we", "us", or "our") is the data controller responsible for your personal data. We are committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly.
Contact:
PyraBrew Coffee Exports
Addis Ababa, Ethiopia
Email: info@pyrabrew.com
2. Information We Collect
We collect and process the following types of personal data:
2.1 Information You Provide Directly
- Contact Information: Name, email address when you submit inquiries through our contact form
- Newsletter Subscription: Email address when you subscribe to our newsletter
- Business Inquiries: Company name, business details when you inquire about wholesale partnerships
2.2 Information Collected Automatically
- Usage Data: Pages visited, time spent on pages, navigation patterns
- Device Information: Browser type, operating system, screen resolution
- Technical Data: IP address (anonymized), cookies, similar tracking technologies
3. Legal Basis for Processing
Under GDPR, we process your personal data based on the following legal grounds:
- Consent: You have given explicit consent for processing (e.g., newsletter subscription, cookie preferences)
- Legitimate Interest: Processing is necessary for our legitimate business interests (e.g., responding to inquiries, improving our services)
- Contractual Necessity: Processing is necessary to fulfill a contract or take pre-contractual steps at your request
4. How We Use Your Information
We use your personal data for the following purposes:
- To respond to your inquiries and provide customer support
- To send newsletters and marketing communications (with your consent)
- To process and manage business partnership inquiries
- To improve our website, products, and services
- To analyze website usage and optimize user experience
- To comply with legal obligations
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
| Data Type | Retention Period |
|---|---|
| Contact form submissions | 3 years from submission |
| Newsletter subscriptions | Until you unsubscribe |
| Analytics data (anonymized) | 26 months |
6. Your Rights Under GDPR
As a data subject, you have the following rights under GDPR:
Right of Access
Request a copy of your personal data we hold
Right to Rectification
Request correction of inaccurate or incomplete data
Right to Erasure
Request deletion of your personal data ('right to be forgotten')
Right to Restrict Processing
Request limitation of how we use your data
Right to Data Portability
Receive your data in a structured, machine-readable format
Right to Object
Object to processing based on legitimate interests
Right to Withdraw Consent
Withdraw consent at any time without affecting lawfulness
Right to Lodge Complaint
File a complaint with a supervisory authority
To exercise any of these rights, please contact us at info@pyrabrew.com. We will respond to your request within 30 days.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
7.1 Types of Cookies We Use
- Essential Cookies: Required for basic site functionality. Cannot be disabled.
- Analytics Cookies: Help us understand how visitors interact with our website.
- Marketing Cookies: Used to deliver relevant advertisements based on your interests.
7.2 Managing Cookies
You can manage your cookie preferences through our cookie consent banner or by adjusting your browser settings. Note that disabling certain cookies may affect website functionality.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for data transmission
- Secure cloud infrastructure with access controls
- Regular security assessments and updates
- Limited access to personal data on a need-to-know basis
9. Third-Party Data Sharing
We do not sell your personal data. We may share your information with:
- Service Providers: Hosting, analytics, and email services that help us operate our website
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
All third-party service providers are contractually required to protect your data and use it only for the purposes we specify.
10. International Data Transfers
Your data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions by the European Commission
- Binding corporate rules where applicable
11. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
PyraBrew Coffee Exports
Data Protection Inquiries
Email: info@pyrabrew.com
Location: Addis Ababa, Ethiopia
We aim to respond to all legitimate requests within 30 days. Occasionally, it may take longer if your request is particularly complex or you have made multiple requests.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this policy periodically.
